IS THE ORGANIZATION SENSIBLE?
- Structure of the document visible at a glance
- An evident line of reasoning
- A distinct introduction, body, and conclusion
- A section's length is equal to its importance
- Enough transitions and connectors to signal
relationships
- Material organized for best emphasis
- A topic (orienting) sentence to begin each supporting
paragraph
- One main point developed in each supporting
paragraph, with unity, coherence, and reasonable
length
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IS THE STYLE READABLE?
- Each sentence understandable on first reading
(clarity)
- Most information expressed in fewest words
(conciseness)
- Sentences varied in construction and length
(fluency)
- Each word chosen for exactness
- All definitions double-checked
- Abstractions and generalizations replaced by
concrete, specific, and exact language
- No triteness, overstatements, euphemisms, or
inappropriate jargon
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IS THE CONTENT WORTHWHILE?
- A brief but explicit title
- Subject and purpose clearly stated
- Enough information for readers to understand the
meaning
- Material (or insight) new and significant to the
audience
- All material technically accurate
- Technical details appropriate for the audience
- All needed warnings and cautions
- All data examined fully and interpreted
impartially
- Both sides of the issue presented
- Opinions and assertions supported by evidence
- Conclusions and recommendations supported by the
facts presented
- No recommendations where none were requested
- No gaps, foggy areas, or needless details
- All anticipated reader questions answered
- All sources of data documented
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ARE FORM, FORMAT, VISUALS, AND MECHANICS
APPROPRIATE?
- Best document form (letter, memo, report) for stated
purpose and audience
- Attractive and appealing format (white space,
typeface, and so on)
- Adequate, clear, and informative headings
- Adequate and appropriate visuals, to clarify meaning
and create interest
- All visuals properly introduced, integrated, and
explained
- All pages numbered and in order
- All needed supplements (title page, abstracts, and so
on) included
- Correct spelling, punctuation, and grammar
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