Permanent
Address:
2555 F. Street
Springfield, OR 97477 |
Mailing
Address: 1574
Coburg Rd. PMB 153 Eugene,
OR 97401 |
Phone: (541)
579-5888
E-Mail:kmspin@yahoo.com
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Kelli Matthews
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Professional
Experience
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Fall 2000 |
Public Relations Services |
Eugene, OR |
Public Relations Coordinator |
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Created and implemented
awareness campaign for the Payne Awards for Ethics in Journalism ¨
Created media lists and press
materials |
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2000 - 2001 |
Office of Academic Advising – University of Oregon |
Eugene, OR |
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Public Relations Coordinator |
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Created brochure and web
content promoting the campus-wide peer advising office and the individual
department offices ¨
Assisted individual
departments with specific PR plans to help with specific areas (e.g. Increase
foot traffic, recruitment of peers, etc.) |
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2000-2001 |
Allen Hall Public Relations Group
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Eugene, OR |
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Account Executive |
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Served as primary contact
person for student-run agencies largest client ¨
Developed and implemented PR
plan with account team and outside agencies ¨
Researched and developed:
press releases, public service announcements, trade show displays, brochures,
print ads, etc. |
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Summer 2000 |
Sterling Communications, Inc. |
Gig Harbor, WA |
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Account Coordinator |
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Provided account support for
high-tech business-to-business clients ¨
Media Relations for clients
(press releases, press tours, pitches) ¨
Media Relations for Sterling
Communications Northwest (press releases, pitches, contributed articles) |
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1999-2000 |
City of Eugene -- Planning Division |
Eugene, OR |
Public Information and Research Assistant
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Coordinated public information
materials relating to Land Use Code Update project ¨
Researched and write press
releases and other materials for the public and for the local media ¨
Web site content and design ¨
Awarded “Silver Quill” for
design work on Growth Management Implementation Projects: Status Report 2000
(May 2000) |
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Other Work Experience
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2000 – 2001 |
SELCO Credit Union |
Eugene, OR |
Contributing Writer |
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Wrote marketing materials for
SELCO’s quarterly newsletter ¨
Researched and pitched story
ideas for future newsletters |
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(more…)
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1997 – 1999 |
VoiceStream Wireless |
Eugene, OR |
Customer Service Representative
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Responsible for an inside
sales office in the capacity of an assistant manager ¨
Customer relations, inventory
management, merchandising ¨
Responsible for store sales
quota and helping sales staff achieve individual quotas -- Store sales were
consistently over 100% of monthly quota |
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1994 - 1996 |
The Musicland Group, Inc. |
Eugene, OR |
Assistant Manager |
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Responsible for retail music
store operations ¨
Interviewed, hired and trained
new employees ¨
Customer service, inventory
management and merchandising |
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Education
University of Oregon
B.A. Journalism: Public Relations
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June 2001 graduation date
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3.35/4.0 GPA
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Related Coursework: Writing for the
Media, Information Gathering (research and writing skills), Principles of
Public Relations, Public Relations Problems (Practicum)
Volunteer
Experience and Other Activities
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1999-2001 |
Public Relations Student Society of America |
Eugene, OR |
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Chapter
President (2000-01); Internship Coordinator (1999-00) |
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Chapter President
– Worked with a dedicated group of ten executive board members to plan and
implement goals for our chapter in terms of recruitment, retention, publicity
and community relations ¨
Bateman Competition
– Team member in a national competition sponsored by PRSSA National that
requires students to research, plan, implement and evaluate a PR campaign for
a pre-selected client. (Winter 2000) ¨
Regional Conference
Coordinator – Coordinated a two-day event on the
University of Oregon campus (Spring 2000) ¨
Other Projects –
Career Fair Volunteer, Kick Butts’ Day (Anti-Tobacco Campaign), Newsletter
Publication, Agency Tours |
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1999-2000 |
CyberSisters |
Eugene, OR |
Volunteer |
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Tele-mentoring organization
that pairs university women with middle school girls to encourage their
participation in math, science and technology. Served as mentor and created press materials, including
complete press kit. |
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Computer Skills
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Microsoft Word, Excel, PowerPoint,
Publisher, Outlook, Internet Explorer and FrontPage
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Adobe PageMaker and PhotoShop
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Internet Research Tools: MediaMap
Online, EdCals.com, Lexis-Nexis/Nexis.com
References and Portfolio Available