•"Forward America.“ "An expose unequaled in American history! Astounding, fearless! Mothers, daughters, Startling facts revealed, dear to the hearts of women...unusually sensational...daringly different. " The film denounces "un-American business methods" of chain stores and promotes the hometown, independent retailer. "The picture is dedicated to the American housewife. It shows her how by sending her money away from home she is trading her husband out of his job, destroying the value of her home, and adding to the national problem of unemployment.“--1935