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1
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- These ads all come from the on-line collection developed by the late
Roland Marchand, author of a wonderful book on advertising in the 1920s
and 1930s--Advertising the American Dream. The website for his collection is at
http://historyproject.ucdavis.edu/imageapp-us.php
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2
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3
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4
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5
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- "They shall not be denied! For 14 days…from November 12 to 26 -
Oneida Community, Ltd. will offer special services in Community Plate…
absolutely without profit to itself…. "The governments of the
nation, of the states, and of the municipalities are organizing our
economic resources in broad, practical programs to achieve the return of
prosperity. We believe that prosperity is coming. Our workers are
waiting - eager for full employment...We are resolved that they shall no
longer be denied full employment. We will not take advantage of our
financial security and wait until prosperity returns."
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6
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7
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8
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- "Forward America.“ "An expose unequaled in American history!
Astounding, fearless! Mothers, daughters, Startling facts revealed, dear
to the hearts of women...unusually sensational...daringly different.
" The film denounces "un-American business methods" of
chain stores and promotes the hometown, independent retailer. "The
picture is dedicated to the American housewife. It shows her how by
sending her money away from home she is trading her husband out of his
job, destroying the value of her home, and adding to the national
problem of unemployment.“--1935
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9
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10
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11
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12
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13
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14
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15
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16
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17
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18
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19
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20
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21
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22
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23
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24
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Notes
