 Create a
poster to explain one aspect of your current design studio project,
illustrating its relationship to a relevant precedent building or
other inspiration. (i.e. present the expressive heavy timber
framing in your atrium and show its relationship to
traditional Japanese structures.) Creatively fill a 12" x 42"
printout with this targeted analysis using graphic design
principles. The poster MUST include
- one original analytic 3D drawing (i.e. a diagrammatic exploded
axonometric)
- 2 or more perspective images (can be scanned with proper
citations)
- Headline fonts as graphic elements
- Legible body text (dummy greeked text can used)
Optionally, include diagrams, color-coded plan and section
drawings, etc., incorporating work from previous
assignments.
1. Comment
& Prepare
a. Discuss the strengths and weaknesses
of your partners' Assignment 6 using the following phrases:
- Your Nth diagram is the strongest because...
- The mood of the first color scheme reminds me of
.... because...
- You could improve your diagram (or drawing) by...
b.
Read Joshua David McClurg-Genevese’s The
Principles of Design and the Letter &
Text topics of Ellen Lupton's Thinking with
Type website and Karl Owen's The
Perfect Print for AAA plotters.
2. Get Inspired
Find an online
architectural presentation (i.e. from a competition website
below) that tells a compelling story in a beautiful way.
Analyze why you like it by listing strengths and weaknesses.
How does the site use Proximity, Alignment, Hierarchy, Repetition,
and Contrast? How do colors, shapes and fonts convey its
meaning and contribute to its success?
Post a link to
this presentation with a 100 word description on this Wiki
page (login: graphics@uoregon.edu , password
same as course folder password. Include your initials at the
end of the entry.
3. Gather
& Create Components.
- Find appropriate fonts that fit the mood of your piece. (Text
may be dummy text).
- Download or scan images and digitally photograph physical
models. Images should be 150 pixels per inch resolution:
calculate how many pixels large the maximum image size would
be, then calculate the resolution.
- Create a color scheme considering the gathered images.
- Supplement existing materials with Sketchup models or
Illustrator diagrams.
- Use Illustrator or Photoshop to color code or map information.
4. Brainstorm Possible Layouts.
Quickly sketch possible layouts on paper. In
Illustrator, create a new file at the desired size with 3 artboards
and try positioning the roughs. As you create variations, Export as
JPG at least 3 alternative images (Color model: RGB, Resolution:
Screen) for your blog.
5. Refine
and Print.
Create and optimize a PDF file, load
print drivers, and print the image on one of the AAA large format
printers. Bring it to class on Monday Feb 23.
6. Blog it
Post a JPG image of
your final design and at least 2 alternate layout variations and
post them with a 200 word description about the process.
For the ambitious:
- Find, load and use new fonts.
- Experiment with different ways to fold the sheet into a
brochure, and arrange the layout with the proper
orientations. Show how the folded sheet would look by
texture-mapping the brochure onto a folded Sketchup model.
- Develop a new 3D model. For example, start with a
diagrammatic massing and show the geometric development. Or create
construction components and build a sequence of assembly.
EVALUATION
CRITERIA
Concept
- The poster addresses the assignment description.
- Every element of the poster contributes to telling a clear
architectural story.
Design Quality
- Poster demonstrates understanding of graphic principles
- Colors and fonts are unified and suit the subject
- Design is highly ordered, yet reveals experimentation
Technical Competence
- Drawings follows architectural graphic conventions and use
lineweight to clarify spatial depth.
- Text is easy to read at 4' away
- Contrast, brightness and saturation settings match between
images.
Completeness
- Poster includes the required drawing and images
- Submission is ontime.
- Text description and analysis is thoughtful.
REFERENCES
Joshua David
McClurg-Genevese’s The
Principles of Design
Ellen Lupton's Thinking with
Type and her The
Next Page: Thirty Tables of Contents
Hoefler &
Frere-Jones' Typography.com
How
to install a font in Microsoft Windows, in Mac OSX
Open
Architecture Network competition submissions
Death
by Architecture competition submissions
Multicolr Search Lab
finds Flickr photos from specified colors
AAA
Output Room information
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