Work in Progress: Last Revision 5/10/02
MAKING A DIFFERENCE
Strategic Directions For the University of Oregon
The University of Oregon is internationally recognized as among the nation's
premier comprehensive research universities. We are the only Oregon institution
that is a member of the highly selective American Association of Universities
(AAU), and we are distinguished by the strength of our teaching and research
in the arts and sciences and the professional schools.
We are committed, through the process of research and graduate education,
to excel in the creation and application of knowledge. This places us in
the critical role of producing intellectual capital that is central to
the state's prosperity, as well as producing graduates who are well prepared
to participate in both today's and tomorrow's economy. Because of the strength
of our core mission in the liberal arts, our graduates have the critical
thinking and analytical skills that allow them to adapt and thrive in a
world defined by increasing complexity and rapid change.
In many ways, we are like all other major public research universities.
In some ways, we are different. We have a relatively small student body
and a very modest level of state support. We offer our students the education
available at an AAU institution with the low student-faculty ratio typical
of smaller campuses. And we do not let limited state support determine
our quality.
The strategic directions listed in this document set forth the areas
that will receive our primary focus for the next five years. They are:
quality, access, the student experience, and research and economic development.
The fifth component is a New Compact with Oregon, which will allow us to
implement the first four.
QUALITY
"There is a sense of the distinctive and special about UO. Among the attributes
frequently cited are the quality of the program, sense of community, people
who care about their institution; the special character of Eugene, the
climate and geography, the human scale of the University, and powerful
traditions of collaboration, cooperation, openness, and friendliness. There
is an ever-present pride and search for excellence. These are qualities
that need nurturing and protection." -Report from the Decennial Review
of the Commission on Colleges, 1997
A. Goal
We will improve overall institutional quality by investing significantly
in the recruitment, retention, and recognition of nationally competitive
faculty, by attracting stronger students to our undergraduate and graduate
programs, and by developing distinctive excellence in academic programs.
Our quality is reflected in our membership in the Association of American
Universities (AAU), where we are the only member from Oregon and one of
just 63 public and private institutions of the more than 2000 institutions
of higher education in the United States. In addition to AAU affiliation
our quality is evidenced through the creativity and innovation of our faculty,
programs, and students.
B. Assumptions
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1. Our programs consistently challenge and define the boundaries of knowledge
and academic inquiry.
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a. We have a high percentage of faculty who are actively involved and highly
successful in grant applications for new projects and studies. Their research
is funded at more than $60 million per year. Our College of Education has
the most productive educational research faculty in the nation in terms
of research and training grant funds awarded per faculty member.
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b. We have particular strengths in genomics and proteomics, earth-friendly
and cost-effective chemistry, and discoveries about our native Oregon (Department
of Anthropology and the Northwest Indigenous Languages Institute).
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2. Our faculty command national and international attention for discovery
and dissemination of new knowledge in their fields.
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a. Two creative writing faculty, Ehud Havazelet and Dorianne Laux, received
Guggenheim Fellowships in support of their work.
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b. Hill Walker's Institute on Violence and Destructive Behavior received
a $1.25 million federal grant to develop a version of its First Step to
Success program for use by Head Start.
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c. Russell Donnelly received the Fritz London Memorial Prize, the highest
international award in the field of low-temperature physics.
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3. The University contributes extensive service to Oregon communities and
beyond.
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a. Our international students teach in local public schools; students in
English work with local literacy programs; student videographers from the
School of Journalism and Communication assist with documentaries for Oregon
Public Broadcasting; and law students offer free legal services to domestic
violence victims.
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b. The College of Education educates Oregon's teachers and contributes
research that shapes the state's educational system; the Pine Mountain
Observatory conducts approximately 200 educational outreach programs in
Oregon per year; the School of Architecture and Allied Arts organizes a
national student conference on ecological design.
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c. Alumni Brent Walth and Rick Attig received the Pulitzer Prize for Public
Service in 2001 for their coverage of the Immigration and Naturalization
Service; Johnpaul Jones has been named the principal design architect for
the planned National Museum of the American Indian, part of the Smithsonian
Institute; Helen Frye, the first woman to become a federal judge in Oregon,
has ruled on important Oregon issues such as the Rajneeshpuram incorporation
and the battle over the spotted owl; and Kathleen Weaver serves as medical
director for the Oregon Health Plan.
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4. UO students thrive under the direction of faculty mentors dedicated
to creating experiential learning opportunities and research.
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a. Students consistently earn national academic distinction by being named
among the top undergraduates in science and mathematics (Barry M. Goldwater
Scholarship) and funded for international research projects in the humanities
and social sciences (Fulbright Fellowships).
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b. Participatory experiences allow students to apply their learning to
meaningful projects in their field such as: Flux magazine, winner for the
ninth consecutive year of the Pacemaker award for student publications;
archaeological field studies, such as the Northern Great Basin Prehistory
Project; and scientific research, such as in the Ecology and Evolution
Program.
C. Direction
Across all of our endeavors, our community-faculty, students, alumni, staff,
and others-strive for excellence locally and distinction nationally. We
cannot do less than compete for the sake of Oregon on the national and
international stage. We must continue our commitment to cultivating excellence
in our faculty, students and programs. This means we must:
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1. Develop a faculty that continues to hold standing nationally and command
attention for its excellence in education and scholarship. This requires
that we:
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a) Continue to increase faculty salaries relative to our peer institutions.
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b) Double the number of endowed faculty positions in the next five years
to allow for the recruitment and retention of the most academically distinguished
scholars.
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c) Double the financial support for faculty research activity in the next
five years in order to increase the opportunities for faculty recognition
as members of national academies, recipients of prestigious awards, and
recipients of significant federal and private research funding.
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d) Recruit vigorously to add faculty of color.
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2. Build the strength and quality of selected academic programs with particular
emphasis on:
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a) sustaining excellence where it has already been achieved.
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b) promoting excellence where it has prospects for rapid emergence.
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c) withdrawing support for programs with little likelihood for long-term
distinction.
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3. Recruit an increasingly stronger student body by
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a) increasing standards both for admission and graduation.
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b) dedicating efforts to increasing its diversity.
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c) increasing financial aid.
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4. Direct energy at improving our standing with regard to benchmarks traditionally
used to rank institutions.
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a) propose revisions in the criteria used for normed federal R & D
expenditures while increasing those amounts.
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b) normed faculty arts and humanities awards, fellowships, and memberships.
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c) normed number of doctorates.
ACCESS
"Bright and engaged students from Oregon and this region need to have available
to them an affordable education at an internationally recognized premiere
university or we will lose them, perhaps forever." -Dave Frohnmayer, President,
2002
A. Goal
The University of Oregon is committed to ensuring that all qualified Oregonians
have the opportunity to attend and succeed, while maintaining our position
as a high-quality research university with a mid-size, academically strong
student body. This strategic direction is built on the following assumptions.
B. Assumptions
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1. Significant new state funding will not be available to us to expand
our current facilities and allow for increasing student enrollments in
peak demand times. Without such an increase in facilities, overcrowding
and decreased quality of the student experience could occur.
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2. Tuition will be an increasingly important source of revenue to the university,
given the reality of limited state funding. State funds now comprise only
18 percent of the University's overall expenditures, and this percentage
will decrease with the state budget cuts now pending.
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3. Our principal focus will remain on the traditional day-time student.
However, classes offered at non-traditional times will make university
programs available to students who work during the day and do not now have
access to degree programs.
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4. We do not use our facilities to the extent possible in the late afternoon,
evenings, and weekends.
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5. A lower-cost tuition alternative would make higher education more affordable
for students who could take advantage of it and therefore increase access.
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6. We must increase our ability to assist fully qualified students for
whom financial constraints affect access.
C. Direction
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1. We will maintain traditional daytime enrollment at approximately 20,000
while increasing the academic profile of entering students.
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a. Develop a student recruitment plan focused on increasing the academic
profile of entering freshman.
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b. Enhance the focus on increased diversity among the traditional daytime
student population.
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c. Create a system to track progress.
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2. Create financial incentives for student to take classes off peak time,
which will make more efficient use of our physical resources.
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a. Implement new tuition structure that offers financial incentives for
courses taken in low utilization time slots.
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b. Increase availability of courses and degrees that are offered in low
utilization time slots.
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c. Create a system to track progress.
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3. Increase the availability of UO programs and classes through the use
of off- campus sites and distance learning technology.
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a. Bend
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b. Portland
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c. Distance learning technologies
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d. Create a system to track progress
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4. Establish a $100 million endowment for merit-based scholarships within
five years.
THE STUDENT EXPERIENCE
"A recent University of Oregon Orientation Week t-shirt sported a picture
of a duck and the simple exhortation "Let your future take flight." The
UO certainly offers many ways for those with lofty ambitions to succeed.
With the UO's caring faculty, excellent academics, and abundance of social
activities, the UO is all it's quacked up to be." The Fiske Guide to Colleges
2002 (Designated the UO for the 4th year in a row as one of the nation's
top 40 "best buys" in higher education.)
A. Goal
The University is committed to providing its students an array of experiences
that support academic and personal development within a residential campus
experience. The residential experience extends classroom learning and plays
a significant role in preparing students for effective participation in
a global and diverse society. This strategic direction is built on the
following assumptions.
B. Assumptions
The quality of the student body and the quality of the student experience
are increasingly important factors in our ability to compete successfully
for resources.
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1. We must maintain strong academic programs and a compelling campus life
if we are to attract and retain capable undergraduate and graduate students.
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2. The residential experience, offered through classroom learning, housing
facilities, student programs, and co-curricular activities are an important
dimension of campus life. To remain competitive, we must improve our facilities,
including residence halls, the student union, recreation centers, and resource
and cultural centers.
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3. Diversity has strong academic benefits for students. By assuring diversity
within our student body and in our faculty and staff, we can provide students
with greater learning opportunities, more opportunities to develop interpersonal
competencies, experience with a diversity of opinions, ideas and background,
and preparation for greater involvement in civic and community service.
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4. We are committed to international awareness and understanding and to
developing a student body capable of participating effectively in a global
society. We recognize that this requires strong programs of international
student recruitment, study abroad, undergraduate and graduate instruction
and research, and cultural activities on campus.
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5. Our mission to cultivate a sense of citizenship, as well as the capacity
for sound individual judgment, requires activities that allow students
to assume responsibility for individual decisions and to embrace common
goals. Student programs provide opportunities for participation and leadership
that foster such character development.
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6. Our recruitment and financial aid strategies, including both merit-
and need-based scholarships, will bring to campus students who are academically
strong and diverse in interests, cultural background, and socio-economic
level. We seek students who have a strong sense of individual identity
but who share a commitment to the highest standards of academic inquiry,
personal integrity, and service.
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7. We will emphasize the development of leadership ability, as well as
the capacity to create and live by community standards that depend on personal
honor and social responsibility.
C. Direction
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1. Within the next five years, we will construct new residence facilities
to provide undergraduate students with living/learning centers that promote
a campus culture of engagement with ideas, as well as one or more graduate
student housing units.
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2. Within the next five years, we will renovate and expand our student
union, cultural and international resource centers, recreation center,
and health and counseling centers.
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3. We will enhance the opportunities for rich human interaction through
strategic student recruitment, support of an array of vigorous programs
including intercollegiate athletics, and campus and study abroad programs
that promote the exchange of ideas and perspectives.
RESEARCH AND ECONOMIC DEVELOPMENT
"The wealth, civilization and development of a state depend upon the education
of the masses of its people and upon the education of those who by a process
of education become the leaders of these masses in the various departments
of lifeÉ The state must make it possible for the university to attain
the highest known standard, and then must insist on corresponding results."
UO President Frank Strong, 1899
A. Goal
We are committed through the integrated missions of research, graduate
education, and technology transfer, to excel in the creation, transmission,
and application of knowledge. We will be increasingly competitive compared
to other major research universities in the quality of our research programs
and the applications that foster economic development and improve the quality
of life. This strategic direction is built on the following assumptions.
B. Assumptions
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1. A knowledge-based economy is the key to Oregon's future.
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a. The economy will be driven by a strong high technology industry and
by traditional industries enhancing their businesses through effective
applications of research and technology.
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b. The economy will require a large investment in research and development
that provides an efficient means of transforming basic discoveries into
practical applications and commercial products.
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c. The economy will be linked to the digital information age and the applications
of high-speed telecommunications, including specialized tools for knowledge
management.
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d. The economy will be increasingly global in nature, requiring an effective
integration of diverse cultural and societal perspectives.
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e. The economy will be dependent on the workforce having access to lifelong
learning opportunities for specialized training and retraining.
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f. The economy will continue to need the broad perspectives acquired through
humanistic culture-based education.
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2. We have a direct and significant impact on the state's prosperity and
competitiveness in the knowledge-based economy.
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a. Our graduates are an important component of the state's intellectual
capital and are a primary indicator of the state's return on investment
in the institution.
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b. The strength of our faculty is a major factor in ensuring our
ability to contribute to Oregon's competitiveness.
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c. University-based research will be increasingly important, not only for
the creation of new knowledge but also for the transfer of knowledge into
the economy.
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d. A diverse community (both in ethnicity and geography) is essential to
the preparation of students who will thrive in a global economy.
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e. As a strong economic entity in its own right, the university will continue
to anchor the local and regional economies.
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3. Access to research resources will be increasingly more competitive and
tied to greater demands for measurable benefits to society and the economy.
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a. Additional infusion of state or industry funds are likely to be in the
form of targeted investment in workforce preparation and research that
seeks a clear return on investment.
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b. Major funding trends for basic academic research at the federal level
are unlikely to change substantially in the near future, and therefore
will place a continuing emphasis on health and science-related programs.
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c. The market for top faculty and graduate students will remain highly
competitive for the foreseeable future.
C. Direction
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1. We will provide essential resources for the recruitment and retention
of high quality faculty and graduate student researchers and associated
research infrastructure.
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2. We will seek expanded external sponsorship for research through an integrated
strategy involving the Office of Development, Research, Academic Affairs,
and Governmental Affairs.
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3. We will build on established research strengths in areas critical to
the knowledge economy, such as the biosciences and materials sciences,
and will seek targeted state funding for these initiatives.
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4. We will be increasingly involved in economic development, such as technology
transfer and business start-ups through
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a. Support of collaborative programs with the Riverfront Research Park.
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b. Expansion of the Office of Technology Transfer.
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c. Development of new public-private partnerships to provide management,
money and marketing services to support business creation.
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d. Support for public legislation and regulatory relief to enhance technology
transfer from Oregon universities.
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e. Greater involvement in community efforts to recruit and retain new businesses.
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f. Expanding support of industry for our research, industrial internships,
and technology out-licensing.
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g. Enhanced participation in local, regional, and state economic development
groups.
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5. We will promote performance measures that demonstrate our impact on
the Oregon economy, such as the economic multiplier effects of research
and development funding and the role of technology transfer (e.g. invention
disclosure, licensing and royalty income, start-up companies, industrially
sponsored research).
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6. We will support an evolving telecommunications infrastructure to provide
"bandwidth on demand" that would satisfy the broad range of Internet applications
from basic e-mail services to data-intensive business and research applications
across the state.
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7. Biomedicine and biotechnology offer the combination of opportunity for
increased quality of life and vast potential for economic development.
Oregon should seize opportunities to advance a biotechnology industry,
in part through a combination of academic strengths involving clinical
research at OHSU, engineering at PSU and OSU, and the basic sciences at
the University of Oregon.
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8. We will continue our involvement with the Association of Pacific Rim
Universities, with special attention to the part that we can play in the
international economic development work of the organization.
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9. We will continue to support the classic elements of a traditional liberal
education that creates a value-based component for technical and scientific
decision making.
A NEW COMPACT WITH OREGON
For us to maintain and increase the level and quality of service we provide
to the state and to our students, a new compact with the state must be
put in place. To compete in the educational marketplace with such limited
state assistance, we must be able to make decisions that affect our future
in a timely way to become more agile and efficient. We are not likely to
see any increase in the percentage of state funding available to us. We
cannot continue to serve the state or the increasing numbers of Oregonians
who want a UO education at current levels of state support without significant
policy and operational changes. We must be market oriented, entrepreneurial
and flexible-something that is not possible with the constraints of state
agency now in place.
At the same time, we have no desire to move away from our mission as
a public university. We simply believe that in order to fulfill our mission
there must be changes in our relationship to the State of Oregon. We have
no desire to separate ourselves from the Oregon University System. We value
our relationships with our sister universities and see significant growth
in cooperative activities. We recognize the need for some central coordination
and for a high-level governing board. However, the state's current governance
form leads to inefficiencies, delays, and unnecessary costs. Therefore,
we propose a "new compact with the State of Oregon," with the characteristics
described below.
Benefits to the State of Oregon
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1. We will provide levels of quality in education, research, and public
service that cannot otherwise be provided, given current levels of state
funding.
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2. We will provide this education to substantially larger numbers of Oregonians
than is possible under current levels of state funding.
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3. Oregonians will have access to our education at an affordable cost.
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4. The State of Oregon will receive the benefit of our research and technology
transfer.
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5. We will maintain or improve the rankings and quality of all our programs.
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6. We will maintain or improve our highly valued public services to the
state, such as the Orbis library consortium, state of the art telecommunications
networks, the Labor Education and Research Center, and the Community Services
Center.
Responsibilities of the University
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1. We will assure that an internationally recognized education of
exceptional quality will be available to qualified Oregonians, with increased
financial assistance as needed.
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2. Oregon residents will be given priority in admissions. We will accept
all qualified Oregonians up to 125% of the number that would be fully funded
by the state in the Oregon University System budget model. Non-residents
will be accepted only to fill the remaining available places.
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3. To give cost predictability to prospective and current students, we
will maintain resident undergraduate tuition at no more than one-third
of nonresident undergraduate tuition and resident graduate tuition at no
more than two-thirds of nonresident graduate tuition.
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4. We will exert our best efforts, through the use of state and federal
financial aid, privately funded scholarships, loans and fee remissions,
to ensure that full financial need, as determined by federal guidelines,
is met for all qualified Oregon applicants.
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5. We will work with the state to match investments the state may make
in research and public service programs.
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6. We will, in cooperation with the State Board of Higher Education, establish
a University of Oregon Board of Advisors.
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7. We will provide an annual report to the State Board of Higher Education,
the chancellor of the Oregon University System, the Legislature, and the
Government that documents how this new compact has been implemented and
will demonstrate accountability for the provisions of the new compact.
Three additional provisions are required for the new relationships between
the state and the university to succeed.
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1. Our ability to increase non-state revenues must be enhanced.
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a. Within the constraints outlined above, we must be vested with the authority
and responsibility for setting tuition and fees.
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b. We must have the authority to spend funds from outside sources without
legislative approval.
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c. We must have increased capability to borrow money when state revenues
are not promised for repayment.
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d. We must have the flexibility to establish or expand academic programs,
based on market demand.
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e. We must have the ability to protect personal information about donors
from public disclosure.
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f. We must be given flexibility with regard to state regulations on the
governance and use of private funds, including restrictive definition of
the use of assessments on endowments and of pledges to match state funding.
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g. We must retain all interest earning on non-state revenues.
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2. Our ability to operate more efficiently and flexibly must be enhanced.
In light of the small percentage of funding derived from the state, we
should be relieved from the regulatory restriction as described below.
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a. Allow us full authority in purchasing, contracting, information technology
and telecommunications.
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b. Eliminate legislative approval for all construction projects when neither
the construction nor the building operation will receive state funding.
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c. Vest with us the authority to buy and sell real and personal property.
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d. Grant us the authority to purchase insurance in addition to state self-insurance.
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e. Grant us the authority to hire attorneys and outside counsel.
3. We must be allowed to increase entrepreneurial activity and technology
transfer.
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a. Grant us the authority to hold equity in private companies.
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b. Grant us full management responsibility for all negotiations with the
Federal government on grant and contract issues, including indirect cost
recovery, and return 100% of indirect cost recovery to the campus.
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c. Grant us the authority to manage legal and contractual issues, including
issues related to technology transfer and intellectual property.
CONCLUSION
Whether our supporters or our critics are interested in the essential value
of a liberal arts education- developing a responsible, creative, and critical
citizenry-or in the pragmatic and instrumental outcomes of higher education,
the pursuit of quality and the cultivation of excellence forms the foundation
on which all success depends. It is not an accident that the finest public
universities in the U.S.-Virginia, Michigan, Berkeley, UNC-set and maintain
the highest standards of academic inquiry, student learning, and community
and regional service in their states. The legacy of their excellence in
those states is undeniable. The UO will focus its investments on quality,
access, the student experience, and research and economic development to
position itself in the State and in the nation to merit its AAU membership
and the continued support of its faculty, students, and public.