Altheide: Ethnographic content analysis
Document: Any symbolic representation that can be
obtained, retrieved for analysis.
Analysis: Researcherís attempt to understand meaning and
significance of document.
Primary documents: Objects of study
Secondary documents: Records about the primary documents.
Key concept: Symbolic interactionism
Documents constructed in context of social, organizational
Cultural meaning emerges from comparison, investigation of
documents over time in interactive context of social processes,
including viewing by audiences.