Week 6 Overheads

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Key phrases: Propaganda, Engineering of Consent, Public Relations

Key people: Woodrow Wilson, George Creel, Herbert Hoover, Edward L. Bernays, Doris Fleischman (Bernays.)

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U.S. Senator Hiram Johnson, 1917: "The first casulty when war comes is truth."

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Committee on Public Information (1917-1919)

How We Advertized America

George Creel

U.S. Food Administration (1917-1919)

Food will Win the War

George Creel, Ida Tarbell

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Old words, new meanings: World War I and its Communication Legacy

Propaganda/publicity

Facts/objectivity

Censorship

First Amendment "Free Speech"

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Post-World War I origins of "public relations"

Edward L. Bernays

Doris Fleischman (Bernays)

Key concepts:

Propaganda

Engineering of consent

Public relations

Communication theories

Video Watch for:

Engineering of consent

Freudian thought

Torches of Freedom

Light's Golden Jubilee

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Doris Fleischman (Bernays), 1892-1980

Business partner, spouse of Bernays, co-creator, co-promoter of "public relations"

Journalist, author, feminist

First professional PR newsletter: Contact (1924)

Books: An Outline of Careers for Women (1928); A Wife is Many Women (1955)

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Advertising in 1920s (after WWI)

First "Golden Age" (Fox)

Bruce Barton, The Man Nobody Knows

Symbol of business prosperity

New products, brands, new selling medium (radio)

Little government regulation

New techniques of persuasion

"Reason why" (Lasker)

Psychological (emotional) appeals - "image," "soft sell"

Helen Lansdowne, Stanley Resor (J. Walter Thompson Agency)

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Beliefs about persuasion in 1920s

Power of emotion (WWI propaganda)

Humans irrational, not logical (Freud)

Herd response, not individuals (Darwinism)

Vulnerable to precise, high-impact messages:

Hypodermic, silver bullet theory of communication