Class overheads for Week 4

New Journalism,

New Audiences

Advertising/Politics

Joseph Pulitzer

 Attract attention

Front page news

Human interest, scandal

Visual appeal

Create events

Nellie Bly (Elizabeth Cochran)

Advocate for readers

Reform

Quotes from Joseph Pulitzer (1911)

"Some people try and make you believe that a newspaper should not devote its space to long and dramatic accounts of murders, railroad wrecks, fires, lynching, political corruption, embezzlements, frauds, graft, divorces, what you will. I tell you they are wrong."

"If a newspaper is to be of ral service to the public, it must have a big circulation, first because its news and its comments must reach the largest possible number of people, second, because circulation means advertising, and advertising means money, and money means independence."

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Newspaper Revenue

Advertising Other

1880 44% 56%

1890 49.6% 50,4%

1900 54.5% 40.5%

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Limits of newspapers as advertising medium

Local, not national

Resistance by editors

Lack of coordination, standardization

Search for new media

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Catalogs and the consumption society

National medium

Social Impact

Context

Rural Population

General Stores

Railroads

Rural Free Delivery (1898)

Individuals

 Aaron Montgomery Ward (1872)

Richard Warren Sears (1889)