Essay D (& IR#6)
Assume that Maltshire Beer (case 22) has
reorganized its sales force into larger teams. One of
these larger teams combines former members of the
Underdogs and Topdogs teams. Assume also that
People Express (case 23) has combined the
Wunderkind and Dyad teams into a 5-person group
that covers jumbo jet flights.
A. Using the framework on p. 355 in Bettenhausen
& Murnighan (1985) (Packet B), identify which one
(or possibly two) of the four cells in the diagram you
think will apply to each one of these new merged
groups. Support your choices with reasoning based
on B&M's model of norm development.
B. Drawing on Armstrong & Cole's (1996) (Packet A)
discussion of problems in groups that combine
different cultures, make a specific recommendation
for ensuring that either the new Maltshire team or
the new People Express team (pick one) will function
effectively. Explain why you think your advice
would work, using details from the case and from
A&C's theory and findings.
NOTE: The Individual Responses need to address some or all of this assignment. People should read their assigned Packet reading very carefully, and also read at least one of the cases. Be sure the division of labor is clear to all.