Extremal black holes in general relativity admit a well-defined Near Horizon Geometry that describes the geometry of the space time near its event horizon. Einstein's equations on the Lorentzian space time imply that that the Riemannian metric on Near Horizon Geometry satisfies an equation involving the Ricci curvature and a smooth vector field X called the Quasi Einstein equation. Comparison geometry and rigidity phenomena on Quasi Einstein metrics have been previously studied in Riemannian geometry. In this talk I'll discuss adaptations of work on Quasi Einstein Riemannian geometry that give obstructions and rigidity for near horizon geometries, as well as interesting examples of Quasi Einstein metrics coming from the near horizon literature.