0. Self versus self-concept
[see a relevant Psy 456 handout for further details]

1. Cognitive Issues

1.1 Content
1.2 Structure (schema notion)
1.3 Features (negative-positive; ideal-ought-actual...)

2. (Affective) Self-Regulation

2.1 Consistency (dissonance reduction, self-verification)
2.2 Self-affirmation (Steele)
2.3 Self-enhancement
2.4 Self-evaluation maintenance