Arch 484/584 Architectural Design - Cheng
designing media space
To develop competency in communicating design ideas digitally
Throughout this term, you have been:
reflecting on the role of computing in the environment
working with users & team members on design
grappling with digital design & traditional design media
Now you want to show off how much you have learned: your design thinking as well as your final project development. You are challenged to use your imagination in addressing both a remote and local audience. Can you convey the essence of your project on the web to get feedback from external critics and use the same document as part of your live presentation? If you can draw pieces digitally, they should transfer straight to the Web.
Think about your audience and what major concepts you want to convey.
Plan the media of your presentation and how you will sequence your story. What is best shown on the Web through a projector and what is best shown in real life? Can you integrate a walk-through to show the best features of your design? Consider
Draw pages for your Web summary. Images should be displayed with few pixels and linked to the full scale images.
3) PRODUCE according to schedule
Create everything in a quick rough form first, allowing time for later refinement.
Create test prints of all critical pieces, Try pinning up
Monday, May 22: Planning of the final review format
Wed, May 24: Rough layout of all presentation components at 1/4 real scale or larger, dummies of webpage
Friday, May 26: Posting of Web page for remote critics. Mock-up of presentation, practice verbal delivery.
Wednesday, May 31, Thursday, June 1 & Friday June 2: Exit Interviews
Friday, June 2: All work pinned up by 8:00 am
M. Saleh Uddin's Virtual Architecture
As we come into the final stretch I want to make sure that I clarify what
my expectations are. Because it's challenging to work creatively using
digital media, some of you have been concentrating on technical skills.
Please don't forget that this is a design studio.
For the design process, I want to see that you can generate aesthetic
alternatives and hone you eye in selecting between them. I would also
like you to be able to refine your design starting from the big-picture
parti and gradually working down to the details, examining alternatives
within a narrower and narrower scope, keeping focused on the overall
Since it's so hard to manipulate ideas in a 3D model, I suggest that you
print out often and use sketch overlays and notes to clarify your design
direction. This how-to sequence may be helpful:
1 Review project objectives, list tasks and create a tentative
2 Using a printed plan and sections, sketch out lighting and
space-defining objects in the public open areas.
3 Block in all major furnishings, ceiling planes and partial height
partitions with simple shapes or blocky symbols in public areas and in a
typical repeated room. Place approximate lighting, use simple materials.
(Do this as fast as possible to get a quick visualization).
4 Examine key perspective views, sketch over either manually or in
Photoshop to explore construction materials & detailing. (look at
5 Adjust computer model by replacing symbols with more detailed
versions. SAVE views as image files.
6 In a cyclical process, repeat examining the results in light of
your design objectives and adjusting the model. Plan a schedule of these
sequential studies, looking at considerations such as different user needs
and design concepts & elements (hierarchy, rhythm, color, enclosure,
material, lighting, etc.).
7 Assess how what you have created throughout the term could be used
to tell the story of your design exploration. Plan a presentation that
addresses the course objectives and highlights your areas of interest.
Students who would like to substitute work in place of the digital
assignment need to submit a work proposal. We can discuss this more on
Let me know if you have any questions. I really want you all to have
successful results for the final and I will try to stop by the studio to
see if you need help.